Online Shopping in Pakistan

Online shopping in Pakistan has made its place successfully in the continent of Europe and America because people do not have enough time to spend on offline shopping and those societies possess a high level of trust among people. Branded Perfumes in Pakistan are getting very famous as well.




In addition, advancement in technology, high-speed internet, and importance of time were the significant factors behind the success of online shopping. Although the amount of offline shopping is still greater than the amount of online shopping, online shopping trend is increasing with the increasing rate and leaving threats for physical retail stores. 

Shopping

Therefore, some big giant of mega malls started taking precautionary measures to retain their position in the market by adding aspects of sociability and entertainment. However, it’s still challenging for them to compete on prices with .com businesses because they must have to bear the high operating cost in comparison with the online shopping stores.

Let’s shed a light on online shopping phenomenon in Asian countries particularly in Pakistan, where people were reluctant for online shopping and rate of growth of .com businesses was slow in the beginning. There are many famous shopping stores in the middle east as well as souq and namshi or china`s biggest online portal ali baba.


There were multiple factors which were becoming the reason for resistant for online shopping. Firstly, Pakistan is a low trust society, almost everyone has been cheated in their lives since childhood, so that’s why it was little hard for the people to believe on the quality or value of the product without getting the sense of tangibility. 


Secondly, people have had enough time to wander around the market not just to buy a product but to entertain themselves as well. Thirdly, small players of online businesses have influenced negatively on online shopping experience by selling pirated products with the tagline of the original.

Now the picture has changed to a greater extent, thanks to 3G and 4G internet technology plus cell phones brands who have made smartphones affordable for the economic class as well. According to Tribune report around 60 percent population is below the age 0f 30 which is a clear indication of bright future of online business. 

In addition, well-known brands of online shopping have established their strategic business units in Pakistan and provides high value for customers, in response to them local players are also pursuing their footsteps to match the competition. 

Thus, the growth of online shopping establishments is phenomenal in Pakistan, a market leader who provides online shopping platform, generated 10 million sales in a single day of Black Friday. Alibaba.com is ready to make its entry in Pakistan very soon. 


Online shopping just does not only provide convenience, reduce hassle, save time but it contributes positively towards affordability. On the business side, it provides tractability, measure ability, and quick conversion.